The concept of wealth and achieve as shown by Evans and Wurster in "Shattered" (1999) was an important contribution to our understanding of business strategy on the Internet.
This is the argument to the point:
The information economy and the economics of physical things are fundamentally different from each other. When tangible property is sold, the seller does not own it anymore. If an idea, a software or a research paper is sold, the seller still owns and could sell it again.
Information may be reproduced free of charge and can be distributed over the Internet remarkable at a very low cost. Other than the information, physical objects are based sometimes on the ground and many wear.
In the scheme of things, traditional products are subject to a universal law - the tradeoff between richness and reach. Because the information is used for products in a mode of physical delivery to choose businesses may have a very "rich" product or have a lot of "space", ie they have a large audience, in terms of spatial extent or width of the target customers. The meaning of "wealth" can vary considerably at different context, for example, a publication of scientific research or stereo systems are very sophisticated information-rich. The document of the scientific research has a very small audience at a specific location, while the stereo is very special and sophisticated expensive. Hence their "scope" is low.
Then came the Internet. More tangible product of the beam and the information is soluble, is becoming increasingly obsolete compromise between richness and reach. A good Internet strategy company will be both the richness and scope of the existing business strategy to add, at the same time.
For digital products or fully digitized compromise between richness and reach does not exist. We can as much wealth as we want and still reach a global one. A very "rich" business can be described as a very specific. In fact, for the new business site on the Internet, it is necessary, very "rich", that is very niche.
The more specific on the topic or subject of a Web site that targeted visitors coming to the website of the search engines. On the one hand, it will be easier on the search engines with very "rich niche satisfied, the other - regardless of the revenue model website - the rate change will be higher than the market designed to be. As the" Scope "is shown on the Internet, and only under the restriction of the language, we need to really excel in the "wealth" in our online business.
